Perhaps you'd already seen it on our social channels and our special 'Algflix' series on Instagram. After months of secrecy, today it's finally announced: plnktn is making the move into retail. All of the Netherlands can now experience the power of algae in 510 Etos stores. A major step for algae brand plnktn and Etos towards sustainability and quality on the shelves.
As pioneers in offering algae-based supplements, we believe it's important to make an impact. We want to introduce people to the power of algae, not only for its health benefits but also as a food source for the future. For example, plnktn's Omega-3 from algae offers a sustainable alternative to fish oil. Our mission is to give algae the platform they deserve. Scientists have seen them as an important source of nutrition for the future for years, but until now, they have never broken through to the general public. With the attention we are trying to give this special organism in various ways, that is changing. The natural algae supplements are currently sold exclusively online, largely on a subscription basis. When the opportunity arose to bring Etos on board as our first exclusive retailer, we didn't hesitate for a moment.
Gijs DrΓΆge, co-founder of plnktn: "When we got in touch with Etos, Thom and I were immediately enthusiastic. We want to give algae the platform they deserve and introduce them to the whole of the Netherlands. Our own platform took us far, but to truly make an impact, partnerships are needed. Etos, with its national reach and shared core values, was the ideal first step.
Etos stands for quality, reliability, and good serviceβexactly what plnktn wants to radiate. We are proud of this collaboration with a brand that many Dutch people grow up with."
Plnktn's product range can be found in the 'natural' supplements aisle at 510 Etos branches throughout the Netherlands. Etos is thus the first physical retailer to sell plnktn products.
In this news article from Etos, you can read that the launch of plnktn on the shelves is an important part of the expansion of their health assortment. Starting this week, Etos will offer more exclusive brands and even more expertise in store.
The plnktn assortment at Etos: 'essentials' from a 100% natural food source
As of today, the supplement aisle at Etos has been enriched with 4 plnktn products. All from a 100% natural food source: algae.
- Plankton capsules: with more than 75 nutrients, one of the most nutrient-rich sources in existence. With gut-friendly fibres, proteins, minerals, amino acids and B vitamins, this mix of 5 micro and macroalgae is the daily, 100% natural support.
- Omega-3: the sustainable alternative to fish oil. plnktn Omega-3 based on algal oil contains the healthy fatty acids, not the fish. Fish do not produce Omega-3 themselves, but obtain it directly from their food source: algae.
- Magnesium: a natural and organic source of magnesium without synthetic fillers. Maintains your daily magnesium needs to support various bodily processes.
- Vitamin D: the power of the sun in algal oil. Unlike many other supplements, whose source is unclear (often synthetic) or derived from animal fats, plnktn vitamin D is 100% plant-based. Additionally, it also contains 250 mg of Omega-3 DHA. Omega-3 fatty acids are good for your heart, brain, and eyes.
The entire plnktn range is still available via plnktn.com, but we hope to increase reach this way, in addition to lowering the barrier to trying plankton. Do you have any questions or comments for plnktn? Please contact us at info@plnktn.com. We'd love to hear from you!